Above is an ad for the Food Stamp Hotline. It's from the Greater Philadelphia Coalition Against Hunger.
The ad appeals to ethos by showing President Obama. Many people trust the President, they respect his character. He's a role model to many people, they listen to what he says. This ad makes people feel a little more hopeful. It's purpose, I believe, is to make people feel better about needing assistance by showing that everyone does at one time or another. Even an important person like the President. By showing an image of him, it shows food stamps in a better light.
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